Attention plant-based professionals over 30
Whether you're currently plant-based or plant-curious, we'll show you exactly what to eat and how to train to get your results.
On Purposewith Jay Shetty
Talks at Google
Impaulsive
Heal Thyself
Client results

−8.3 lb fat, +1.5 lb muscle in 8 weeks

Leaner and stronger in 8 weeks

+7 lb muscle, −7 lb fat

30+ lb lost, post-menopause
Results from real clients who followed the program consistently. Individual results vary. Clients with fat-loss goals typically lose about 0.5–1 lb per week.
This is NOT a cookie-cutter program. This is a lifestyle upgrade executed in three phases.
Map out where you are, where you want to go, and then design your custom blueprint.
Why most people fail
What we offer
Adjust from your data and feedback, every week.
Why most people fail
What we offer
From trying to get it right, to not getting it wrong.
Why most people fail
What we offer


500+ recipes in your app












Different ages, starting points and goals. All plant-based.






























Results from real clients who followed the program consistently. Individual results vary. Clients with fat-loss goals typically lose about 0.5–1 lb per week.
🛡️Results Guarantee
Until you hit your goals or 2 extra months, whichever comes first. "Do the work" means every check-in, nutrition within 10%, 90% of workouts logged and your calls attended. It extends coaching, it isn't a refund. Full terms in your coaching agreement.
Questions
It depends on the program length and level of support. 1:1 coaching is a premium program, and we'll go through the options on your call. We offer payment plans, and financing through third parties like Klarna.
On day one we set a specific, measurable goal together. If you do everything the program asks (listed above) and don't reach it by the end, we keep coaching you for free until you hit your goals or 2 extra months, whichever comes first. It extends your coaching; it isn't a cash refund.
Yes. Many of our clients aren't vegan when they start, and we'll find a strategy that works for you. We only offer fully plant-based meal plans, because that's our specialty and the way we believe gets you the fastest, healthiest results.
No. We coach clients in their 50s, 60s and 70s. The plan is built around your body, your joints and your recovery as they are now.
Yes. Many of our clients are entrepreneurs, executives, engineers, lawyers and founders, and even world champions like F1 driver Lewis Hamilton and thought leaders like Jay Shetty. Your plan is built around your schedule.
Great. Bring them to the call so you can decide together with all the facts.
Nimai, Jordan or David, depending on the day and time you pick. It's a real conversation about your goals, not a script.
We look at where you are now (training, food, health numbers), find what's actually held you back, set the goal we'd hold ourselves to and show you the plan. You get an honest answer on whether we're the right fit.
Three things. Your coaches are plant-based and live this lifestyle, with decades of combined experience and tens of thousands of clients helped. We coach your mindset and habits, not just your workouts and meals. And your plan adapts every week to what you tell us.
You join our app, fill out your onboarding forms, book your onboarding call, then start your custom program. You check in every week and join calls if they're part of your program, so we catch obstacles early. We don't expect perfection, but we do expect effort. The first few weeks are when most people give up, and that's exactly where we make sure you don't.
It isn't. Every meal plan is 100% plant-based, and if you're not there yet, we build you a roadmap to get there. We have over 500 recipes and add more every week, so we can build meals that feel familiar. Many clients say they feel like they're eating more, while their weight improves.
It depends on your goals. If you can commit to 30 minutes a few times a week, we can build a program that gets results, and grow it from there.
No. Many clients train at home with a mat and a few bands. Your program is built around the equipment you have, so send us photos of your gym or home setup.
A check-in every week, text and voice support during the week, and calls when you need them. Your workouts are in the app, and you can send videos for form feedback.
No additional costs. The app, the calls and your plans are all included. Supplements are optional, not required, and as part of Nimai's community you get exclusive discounts with his company, Vedge Nutrition.
We help you make healthier choices while you travel, so you don't lose your progress. This is about building a lifestyle you don't need a vacation from, where you can enjoy yourself and still stay in shape.
Nobody is, and we don't expect you to be. We build in flexibility and teach you how to adapt to whatever life throws at you.
Yes. We work with clients all over the world, adapt recipes to what's available where you live, and schedule calls around your time zone.
They're not included, but we encourage both. They give us the best data to measure your progress against your starting point.
No. This is coaching and education, not medical treatment. Check with your doctor about any medical condition.
A 60-second application. If it's a fit, you'll pick a time for your free Strategy Call right after.
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